LOCALIZATION
"Where Quality Comes First"
 
Localization

Localization is the process by which a body of written communication is transformed from the source language to the target language. Above and beyond mere translation from one combination of words to another, localization takes care of the entire picture. In every detail-from connotation to nuance, from slang to idiom, from cultural sensitivities to cultural preferences-the localization process makes the piece seem as though it were originally created in the target language and target culture. This can also include details like adapting shortcut keys in computer programs as well as using the proper symbols for currency. At TCA, we are so highly focused on excellence, we always use native speakers to achieve our end results.

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